REWARDS COME TO THOSE WHO RUN

This January, New Balance releases its latest campaign entitled ‘Runlock’, encouraging runners to face the cold weather and ‘run to unlock’ rewards. The dynamic film features three runners, across various terrains, on a mission to reach a mysterious New Balance branded locker, representing the rewards that running can unlock by running 30km in 30 days.

More info here - New Balance Runlock Challenge

Press -

Hypebeast // Shots // Little Black Book // Campaign // David Reviews